How to use social media to create enriching, personal and professional...
I’m going to tell you a story about the most connected person on LinkedIn, the future generation of digital and one happy guy on the other side of the world. Before I do, I’ll tell you why you need to...
View ArticleWhy a professional services firm shouldn’t do social media
Make no mistake the vast majority of people online don’t really care about you, your business or your message. The good news however is, that need not concern you because if you didn’t already know,...
View ArticlePlanning and reporting on your B2B online communications for actionable results
This article is the continuation of my previous article, aimed at providing you truly actionable tips to help you define and implement an online strategy. If you’ve come straight to this one, I highly...
View ArticleUsing LinkedIn to develop deeper engagement with your professional network
Recently I’ve been doing a lot of thinking, research and reading on connecting people to brands. I analysed and presented on how Coca-Cola do this and the value of drawing your audience closer to your...
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What does a half baked LinkedIn profile say about you as a professional?
Do I really need to answer that question for you, I imagine deep down you already know the answer? Maybe you don’t really care, its only perception and your LinkedIn profile is not you, people will...
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Proof you can generate new leads using LinkedIn and landing pages
You can generate new business to compliment networking and referrals and you can do it without sitting at your desk, attending networking functions or relying on existing clients. Here’s some insight...
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